Exam Name: Selling Business Outcomes
Certification Provider: Cisco
Corresponding Certification: Advanced Routing and Switching
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Updated: Sep 23, 2026
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- Total Questions: 90
- Updated on: Sep 23, 2026
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- Total Questions: 90
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Cisco 810-401 Exam Overview:
| Certification Vendor: | Cisco |
|---|---|
| Exam Name: | Selling Business Outcomes |
| Exam Number: | 810-401 |
| Real Exam Qty: | 45-55 |
| Related Certifications: | Cisco Business Outcomes Specialist |
| Exam Duration: | 60-90 |
| Exam Format: | Multiple Choice |
| Available Languages: | English |
| Certificate Validity Period: | This exam has been retired. |
| Exam Price: | USD 80 |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online unproctored exam delivered through Cisco's learning/certification program (retired). |
| Pre Condition: | No formal prerequisite. Recommended for Cisco and Cisco Partner sales professionals with basic sales experience and fundamental knowledge of technology solutions. |
| Official Syllabus URL: | https://www.cisco.com/site/us/en/learn/training-certifications/exams/retired.html |
Cisco 810-401 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Opportunities Across Industry Verticals | - Industry solutions
|
| Determining Financial Returns | - Financial analysis
|
| Communicating the Business Outcomes Story | - Customer presentation
|
| Cisco Solutions and Business Impact | - Solution value
|
| The Business Outcomes Sales Approach | - Business outcomes sales fundamentals
|
| Customer Decision Makers and Influencers | - Stakeholder management
|
| Aligning Business Outcomes to Customer Business Context | - Customer business analysis
|
| Business Outcomes from Emerging Technology | - Technology trends
|
Cisco Selling Business Outcomes: Frequently Asked Questions
The 810-401 exam leads to the Advanced Routing and Switching certification from Cisco. It is positioned at the Professional level. The exam validates the knowledge and skills expected of candidates preparing for Cisco Selling Business Outcomes.
Related certifications include:
- Cisco Business Outcomes Specialist
The 810-401 exam includes 45-55 questions and allows 60-90. Before test day, divide the available time by the number of questions in a timed practice set to establish a steady per-question pace. If a difficult item starts consuming too much time, mark it for review and move forward instead of losing momentum. A full timed practice session can help you decide when to move on, when to return, and how much buffer to reserve for a final check.
No formal prerequisite. Recommended for Cisco and Cisco Partner sales professionals with basic sales experience and fundamental knowledge of technology solutions.
Eligibility rules can change, so confirm the current requirements on the official exam page before registering.
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The current 810-401 outline is organized into 8 top-level domains. The first listed areas include:
- Communicating the Business Outcomes Story
- Customer Decision Makers and Influencers
- Aligning Business Outcomes to Customer Business Context
Review the Exam Topics section above for the complete outline and any nested subtopics.
Cisco Selling Business Outcomes Sample Questions:
When making good use of best practices or scenarios during the selling process, what is the most effective way to present these?
- A. Business cases used previously
- B. Customer briefing documents
- C. Use cases relevant to the customer
- D. Customer benefits statements
Correct Answer: C 🗳️
Which are three characteristics of key performance indicators (KPIs)? (Choose three.)
- A. KPIs can be financial, managerial, or operational
- B. KPIs measure progress against goals
- C. KPIs define what needs to happen to achieve desired results within a timeframe
- D. KPIs are set according to magnitude and urgency
- E. KPIs must be strategic and tactical in nature
Correct Answer: A,B,C 🗳️
Which option is the outcome when comparing the current state of technology with the capabilities of emerging technologies?
- A. Identify gaps for upgrading Cisco products.
- B. Identify new cloud-based technologies.
- C. Identify gaps that provideopportunities for new services and solutions.
- D. Identify the new stakeholders.
Correct Answer: B 🗳️
Which two main things must you know about stakeholders to identify where they fall in a power grid? (Choose two.)
- A. size of budget
- B. interest in results
- C. purchasing power
- D. role in company
- E. degree of influence
Correct Answer: B,E 🗳️
Which option describers Return on Investment (ROI)?
- A. a percentage of dividing present value from a technology solution by the cost of that technologysolution
- B. a percentage of dividing total investment from a technology solution by the costof that technology solution
- C. a percentage of dividing net return from a technology solution by the cost of that technologysolution
- D. a percentage of dividing net return from a technology solution by the margin of that technologysolution
Correct Answer: C 🗳️
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