Exam Name: Facebook Certified Marketing Science Professional
Certification Provider: Facebook
Corresponding Certification: Marketing Science Professional
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Facebook 200-101 Exam Overview:
| Certification Vendor: | Meta |
|---|---|
| Exam Name: | Facebook Certified Marketing Science Professional Certification Exam |
| Exam Number: | 200-101 |
| Related Certifications: | Meta Certified Media Buying Professional Meta Certified Media Planning Professional |
| Available Languages: | English |
| Exam Format: | Scenario-based questions, Multiple choice |
| Recommended Training: | Meta Blueprint |
| Sample Questions: | DOWNLOAD DEMO |
| Pre Condition: | No strict prerequisites, but familiarity with Meta advertising products and marketing analytics is recommended. |
Facebook 200-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Experimentation and Lift Measurement | - Conversion lift studies - A/B testing principles - Incrementality measurement |
| Advanced Marketing Science Concepts | - Cross-channel measurement strategies - Privacy-safe measurement approaches - Marketing Mix Modeling (MMM) |
| Data Integration and Signal Quality | - Data governance and signal loss mitigation - Meta Pixel and Conversions API |
| Marketing Analytics | - Reporting and visualization - Campaign performance analysis - Audience insights and segmentation |
| Measurement Foundations | - Attribution concepts - Core metrics and KPIs - Data collection principles |
Facebook Certified Marketing Science Professional: Frequently Asked Questions
The 200-101 exam leads to the Facebook Certified Marketing Science Professional certification from Meta. It is positioned at the Professional level. The exam validates the knowledge and skills expected of candidates preparing for Facebook Certified Marketing Science Professional.
Related certifications include:
- Meta Certified Media Planning Professional
- Meta Certified Media Buying Professional
No strict prerequisites, but familiarity with Meta advertising products and marketing analytics is recommended.
Eligibility rules can change, so confirm the current requirements on the official exam page before registering.
You can register through the official channels listed below:
The official training options include:
After reviewing the recommended training, reinforce what you learned with Actual4dump's 60 practice questions for 200-101.
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The current 200-101 outline is organized into 5 top-level domains. The first listed areas include:
- Data Integration and Signal Quality
- Advanced Marketing Science Concepts
- Marketing Analytics
Review the Exam Topics section above for the complete outline and any nested subtopics.
Facebook Certified Marketing Science Professional Sample Questions:
Question 1
An advertiser is going to launch a Facebook campaign and use a new audience strategy. The analyst wants to measure the impact that this new audience strategy has on purchase intent.
What measurement approach should be used to estimate the true causal effect of this activity?
A. A/B test
B. Marketing mix modeling
C. Randomized control trial
D. Data-Driven Attribution
Question 2
A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV and print. It recently ran a marketing mix model to determine the performance of this campaign. The analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads, the ROI was $0.15, which is below their historical norms for campaigns.
How should the analysis help contextualize the results?
A. Based on viewership of the World Cup, CPMs are particularly high
B. The campaign was contaminated by TV advertising
C. Awareness campaigns are not designed to drive conversions
D. Advertised across too many channels
Question 3
An ecommerce brand decides to run a Facebook campaign, targeting men, to sell its recently released product. The company plans to run a single-cell Conversion Lift test to understand whether that campaign can achieve significant sales lift.
The Facebook pixel is correctly integrated on its website. It also recently released a mobile app with exclusive offers only available when a customer orders through the app. In the past, it has had a narrower target of men, ages 18-44, and it plans to use the same media weight that it has used in previous campaigns.
What is a potential issue that may affect the measurement of this campaign?
A. Using a single-cell Conversion Lift test will not accurately capture sales lift
B. Using the same media weight on narrower targets will decrease the conversion rates
C. Using the Facebook pixel will not track orders on the mobile app
D. Using exclusive offers will introduce bias
Question 4
An advertiser is running an A/B test on Facebook with the goal of finding whether creative strategy A or B achieves the most conversions. What is the null hypothesis of this test design?
A. Conversions (A) = Conversions (B)
B. Conversions (A) <> 0, Conversions (B) <> 0
C. Conversions (A) = 0, Conversions (B) = 0
D. Conversions (A) <> Conversions (B)
Question 5
An analyst receives two ad insights data tables.
Which type of join should be used to append the campaign results to campaign specs and keep all records in the campaign specs table?
A. Inner join
B. Right join
C. Full join
D. Left join
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: B |
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