From a free demo to downloadable practice files, browser-based testing, and checkout supported by McAfee security services, Actual4dump brings the key MB-260 preparation tools together in one place. Candidates for Microsoft Customer Data Platform Specialist can use the 120 practice questions to plan, test, and revisit their knowledge in 2026.

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Microsoft Customer Data Platform Specialist Sample Questions:

Question 1

You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.
After you selected Create customer profiles on the Review step, you notice that you still need to rename a customer field.
What is the fastest way to perform the correction?

A. View the details of the running job and cancel the job. Rename the field and run the unification process again.
B. Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.
C. While the unification process is running, separate and recombine the Customer field. Rename it and run the unification process again.
D. Wait for the process to finish. Refresh the page, then rename the field and run the unification process again

Question 2

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Choose the attribute representing the Transaction value from the Unified Activity entity.
B. Choose the attribute representing the Transaction value from the Unified Customer entity.
C. Choose an activity type and select the entity with transactional data.
D. Choose either the Account or Contact entity to get the related transactional data.

Question 3

You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Question 4

Your company uses both Dynamics 36$ Customer Insights - Data and Dynamics 365 Sates. To enhance the customer information within Dynamics 365. the administrators added the Customer Insights - Data timeline as a Customer Card Add-in control on the contact form.
You need to update the company's Dynamics 365 user guide and explain how users can use the timeline.
Which actions can users perform from the Customer Insights - Data timeline on a Dynamics 365 form?

A. Open and edit the activity.
B. Filter the timeline by activity type.
C. Sort the activity order.
D. Expand the activity for more details.
E. Delete the activity.

Question 5

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution: '
1. Generate a Customer Lifetime Value model for the next three months.
2. On the results page, review the model results to identify the characteristics of the lowest "Value of customers by percentile" group.
3. Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.
Does this meet the goal?

A. Yes
B. No

Solutions: