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Passing the Oracle 1Z0-340-20 exam demonstrates the candidate's expertise in implementing and managing Oracle Eloqua CX Marketing solutions, and is therefore a major boost to their resume and career prospects. It is also a valuable credential for businesses that use Oracle Eloqua CX Marketing and are looking for professionals who can help them effectively use the platform to achieve their marketing goals.

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Oracle 1Z0-340-20 (Oracle Eloqua CX Marketing 2020 Implementation Essentials) Certification Exam is designed to assess the knowledge and skills of professionals who implement and manage Oracle Eloqua CX Marketing solutions. Oracle Eloqua CX Marketing is a cloud-based marketing automation platform that enables marketers to plan, execute, and measure campaigns across multiple channels.

Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Campaign Management- Campaign Design
  • 1. Campaign elements
  • 2. Campaign canvas
  • 3. Campaign activation and monitoring
- Email Marketing
  • 1. Personalization
  • 2. Email creation and editing
  • 3. Dynamic content
Reporting and Analytics- Insight and Reporting
  • 1. Marketing analytics
  • 2. Campaign reporting
  • 3. Performance dashboards
Web Tracking and CRM Integration- Web Tracking
  • 1. Digital behavior analysis
  • 2. Visitor activity monitoring
  • 3. Tracking scripts
- CRM Integration
  • 1. Salesforce integration concepts
  • 2. Oracle CX integrations
  • 3. Data synchronization
Data Management- Data Imports and Exports
  • 1. Update rules
  • 2. Data cleansing
  • 3. Import processing
- Contacts and Segmentation
  • 1. Shared lists
  • 2. Contact fields and records
  • 3. Segments and filters
Account Configuration and Administration- Email Configuration
  • 1. Email groups
  • 2. Subscription management
  • 3. Deliverability settings
- Security and User Management
  • 1. Account administration settings
  • 2. User roles and permissions
  • 3. Security groups
Automation and Lead Management- Lead Scoring
  • 1. Profile and engagement criteria
  • 2. Lead qualification processes
  • 3. Scoring models
- Program Builder and Campaign Automation
  • 1. Program steps and actions
  • 2. Program analysis
  • 3. Automated workflows

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