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Salesforce EEB101 Exam Overview:

Salesforce EEB101 Exam Syllabus Topics:

Salesforce EEB101 Exam Questions Answered

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

When using a mobile-optimized template, what causes the mobile layout to display?

A. The email client detection tracking pixel
B. A subscriber attribute that dictates a mobile layout preference
C. The specific device that is used to view the email
D. The screen size of the device that is used to view the email

Question 2

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

A. Single Opt-In
B. Double Opt-In
C. Website Signups
D. List Detective

Question 3

What are three tactics for subscriber growth? (Select 3)

A. Sign up requests specific to various sections of a website
B. Email capture via Facebook
C. Online Newsletter
D. General Email Sign-up

Question 4

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
B. Use Drag and Drop Segmentation to create data filters, and the use Filter activities
C. Use Query Activities
D. Use Drag and Drop Segmentation to create data filters

Question 5

Using measures, what data can a marketer use to segment an audience?

A. First Name Attributes
B. Open Data
C. Gender Data
D. Geographical Data

Solutions: