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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Select available User Roles

A) Sales Manager
B) CD Marketing
C) Marketing Manager
D) Administrator
E) Sales
F) Sales User

2. You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A) True
B) False

3. LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A) Configure Users > Send Salesforce Engage report emails by team
B) Configure Users > Send starred prospect activity alerts by owner
C) Configure Users > Send daily prospect activity emails by owner
D) Configure Users > Send daily visitor activity emails by state

4. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A) Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
B) Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
C) Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
D) Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

5. What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A) You can only create 50 custom fields in Marketing Cloud Account Engagement.
B) The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
C) Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
D) Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

Solutions: