Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce Marketing Cloud Account Engagement Specialist can feel demanding because it measures both knowledge recall and practical decision-making. With Marketing-Cloud-Account-Engagement-Specialist practice questions from Actual4dump, you can turn a broad syllabus into repeated, manageable review sessions.
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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Passing Score: | 68% |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator |
| Certificate Validity Period: | Maintenance required with each release cycle |
| Exam Price: | USD 200 |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online (Proctored) or Onsite (Proctored) at a testing center |
| Pre Condition: | Salesforce Certified Administrator credential is recommended but not required. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Explain how to analyze prospect activity |
| Prospect Management | 13% | - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record - Explain how to create and maintain prospects - Explain how to build and manage prospect lists |
| Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program - Describe the components of an Engagement Studio program |
| Administration and Governance | 9% | - Explain the purpose and use of Connected Campaigns - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns - Explain how to configure and use the Recycle Bin |
| Account Engagement Configuration | 10% | - Describe how to set up and configure the Account Engagement Lightning App - Explain how to map Account Engagement fields to Salesforce - Explain the capabilities of the Salesforce Connector - Describe the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Email Marketing | 15% | - Explain how to perform A/B testing - Describe the email sending process and deliverability - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email rendering and validation process - Explain how to create and manage lists - Explain how to create and manage email templates |
| Lead Generation and Qualification | 14% | - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Describe how to use scoring and grading to qualify leads - Explain how to create and manage forms |
| Marketing Automation | 12% | - Explain how to create and manage completion actions - Explain how to create and manage segmentation rules - Explain how to create and manage page actions - Explain how to create and manage automation rules |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Questions Answered
The Marketing-Cloud-Account-Engagement-Specialist exam leads to the Salesforce Marketers certification from Salesforce. It is positioned at the Specialist level. The exam validates the knowledge and skills expected of candidates preparing for Salesforce Marketing Cloud Account Engagement Specialist.
Related certifications include:
- Salesforce Certified Marketing Cloud Account Engagement Consultant
- Salesforce Certified Marketing Cloud Engagement Administrator
The Marketing-Cloud-Account-Engagement-Specialist exam includes 60 questions and allows 105 minutes. Before test day, divide the available time by the number of questions in a timed practice set to establish a steady per-question pace. If a difficult item starts consuming too much time, mark it for review and move forward instead of losing momentum. A full timed practice session can help you decide when to move on, when to return, and how much buffer to reserve for a final check.
The passing score for Marketing-Cloud-Account-Engagement-Specialist is 68%, and the official exam fee is USD 200. Because a retake requires paying the exam fee again, use timed practice results as a readiness check before scheduling your next attempt. If your performance remains inconsistent, continue reviewing weak domains and repeat a timed session before booking the exam.
Salesforce Certified Administrator credential is recommended but not required.
Eligibility rules can change, so confirm the current requirements on the official exam page before registering.
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The current Marketing-Cloud-Account-Engagement-Specialist outline is organized into 8 top-level domains. The first listed areas include:
- Email Marketing (15%)
- Administration and Governance (9%)
- Prospect Management (13%)
Review the Exam Topics section above for the complete outline and any nested subtopics.
Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to " automatically create prospects in Marketing Cloud Account Engagement* ' .
What action would occur in Marketing Cloud Account Engagement?
- A. No new prospect will be created.
- B. A new account will be created.
- C. No new visitor record will be created.
- D. A new prospect record will be created.
Correct Answer: A 🗳️
Explanation: Only visible for Actual4dump members. You can sign-up / login (it's free).
What are 2 ways to define a user ' s role?
- A. Through an automation rule
- B. Directly from the user record
- C. From the list view
- D. During the import process
Correct Answer: B,D 🗳️
Explanation: Only visible for Actual4dump members. You can sign-up / login (it's free).
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity.
Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
- A. Automation Rule
- B. Static list
- C. Completion Action
- D. Dynamic list
Correct Answer: D 🗳️
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The drip program " New Client Onboarding " is set to " Only send emails during business hours (10am - 4pm M-F). " The drip logic is outlined below:Start Step 1: Send email " Welcome. " Step 2: Pause 3 days.Step 3:
Send email " Getting Started. " Step 4: Pause 7 days.Step 5: Send email " Tech Setup. " Step 6: Pause 7 days.
Step 7: Send email " Complete Configuration. " EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email " Getting Started " be received by the prospect?
- A. The prospect will receive the email Tuesday.
- B. The prospect will receive the email Monday.
- C. The prospect will receive the email Friday.
- D. The prospect will receive the email Saturday.
Correct Answer: B 🗳️
Explanation: Only visible for Actual4dump members. You can sign-up / login (it's free).
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. "Not you"? Link
- B. reCAPTCHA
- C. Kiosk/Data Entry Mode
- D. Progressive Profiling
Correct Answer: C 🗳️
Explanation: Only visible for Actual4dump members. You can sign-up / login (it's free).
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