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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A) 16.25 percent
B) 162.5 percent
C) $13,000
D) $21,000

2. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug needs to know the product cost of the client, to find the return on investment.
B) You can't track the ROI if there's nothing for sale as a result of the conversion.
C) Doug needs to know what the final cost of the newsletter would be.
D) Doug would need to know the value of the newsletter.

3. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
B) The client's site probably hasn't had any visitors yet.
C) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
D) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.

4. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) View of a Key Page
B) Sign-ups
C) Leads
D) Purchase/Sale

5. Which of the following tabs is used to see overall performance of a keyword?

A) Audiences tab
B) Campaigns tab
C) Keywords tab
D) Networks tab

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