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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Analytics and Reporting- Marketing performance tracking
- Reporting and dashboards
Email Marketing and Campaign Management- Campaign setup and execution
- Designing and sending marketing emails
Marketing Fundamentals in Microsoft Dynamics Marketing- Overview of Dynamics Marketing capabilities
- Core marketing concepts and terminology
Segmentation and List Management- Creating and managing marketing lists
- Audience segmentation strategies
Lead Management and Scoring- Lead lifecycle management
- Lead scoring and qualification

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. Which field value can you NOT specify in a Request for Quote (RFQ) template?

A) Requirements
B) Vendors
C) Status
D) Date


2. A contact can no longer attend an event for which she has confirmed registration. How should you remove the contact from the event?

A) Delete the contact's event response record.
B) Delete the contact's event registration record.
C) Cancel the contact's event response record.
D) Cancel the contact's event registration record.


3. You are creating a media outlet.
What type of media outlet can you create?

A) list
B) advertisement
C) campaign
D) booking


4. For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.

A) for speakers to be associated with event sessions
B) for speakers to view their event sessions
C) for speakers to modify their event sessions
D) for speakers to be associated with events


5. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?

A) post
B) Scheduler activity
C) task
D) social media activity


Solutions:

Question # 1
Answer: D
Question # 2
Answer: D
Question # 3
Answer: A
Question # 4
Answer: A,C
Question # 5
Answer: C

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