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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Campaign performance analysis
  • 1. Email engagement metrics
    • 2. A/B testing analysis
      • 3. Reports and dashboards
        Topic 2: Deliverability and Compliance- Email deliverability management
        • 1. Unsubscribe and preference handling
          • 2. Sender reputation management
            • 3. Spam compliance and regulations
              Topic 3: Automation and Orchestration- Marketing automation workflows
              • 1. Journey optimization
                • 2. Event-based triggers
                  • 3. Program Designer usage
                    Topic 4: Audience Management- Data management and segmentation
                    • 1. Data imports and integrations
                      • 2. Profile lists and extensions
                        • 3. Segmentation rules and filters
                          Topic 5: Responsys Platform Overview- Core Architecture and Components
                          • 1. Navigation and setup basics
                            • 2. User roles and permissions
                              • 3. Responsys account structure
                                Topic 6: Message Design and Content- Email and template design
                                • 1. Dynamic content and personalization
                                  • 2. Template creation and management
                                    • 3. Content testing and validation
                                      Topic 7: Campaign Management- Campaign creation and configuration
                                      • 1. Scheduling and activation
                                        • 2. Email campaign setup
                                          • 3. Multichannel campaign orchestration

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
                                            How should you configure a report to do this?

                                            A) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
                                            B) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
                                            C) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
                                            D) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
                                            E) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.


                                            2. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

                                            A) <comment> and </comment>
                                            B) <#-- and -->
                                            C) <<-- !~ -->
                                            D) <!-- and -->


                                            3. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
                                            What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

                                            A) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
                                            B) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
                                            C) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
                                            D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.


                                            4. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

                                            A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
                                            B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
                                            C) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
                                            D) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
                                            E) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.


                                            5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

                                            A) Measure = Unique Conversions, Event Date = 3 days
                                            B) Measure = Responders, Event Date = 3 days
                                            C) Measure = Total Clicks, Interval = 3 days
                                            D) Measure = Single Clicks, Sent Date = 3 days
                                            E) Measure = Responders, Interval = 3 days


                                            Solutions:

                                            Question # 1
                                            Answer: A
                                            Question # 2
                                            Answer: B
                                            Question # 3
                                            Answer: D
                                            Question # 4
                                            Answer: A,C,D
                                            Question # 5
                                            Answer: C

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