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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
Topic 2: Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
Topic 3: Data Management and Segmentation20%- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
Topic 4: Journey Builder and Automation20%- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
Topic 5: Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Topic 6: Discovery and Requirements15%- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

  • A. Audience Studio
  • B. Web Analytics Connector
  • C. Google Analytics 360
  • D. Data Studio
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

  • A. User device data is unavailable in Contact Builder for up to 48 hours.
  • B. Existing users will create additional Contacts in Marketing Cloud.
  • C. Newly registered users will create additional Contacts in Marketing Cloud.
  • D. All mobile app users will create additional Contacts in Marketing Cloud.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
What should a consultant recommend for segmentation?

  • A. Automation Studio
  • B. Salesforce Data Extension
  • C. Synchronized Data Extension
  • D. Salesforce Report
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?

  • A. Contact Configuration
  • B. Data Relationships
  • C. Entry Source Data Extension.
  • D. Data Designer
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

  • A. Report Studio
  • B. Interaction Studio
  • C. Web Analytics Connector
  • D. Marketing Cloud Intelligence Report
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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