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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
B) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
C) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
D) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

2. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A) Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B) Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C) Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
D) Create the form in the first BU, then export the form and import it into each of the other two BUs.

3. LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A) LenoxSoft uses location based scoring categories .
B) LenoxSoft added location based criteria
C) LenoxSoft must add prospect to a dynamic list
D) LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

4. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment the best and most active contacts for initial email sends.
B) Segment prospects with free email service providers for initial email sends.
C) Segment internal employees with high scores for initial email sends.
D) Segment cold prospects with a low score to reengage for initial email sends.

5. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) Automatically remove prospects from the program when an email reply trigger is met.
B) Set the Engagement Studio program to repeat every 10 days.
C) Increase the wait time on the Email send action steps.
D) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

Solutions: