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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the best practice naming convention for attributes?

A) Lower_snake_case
B) Upper_snake_case
C) lowerCamelCase
D) UpperCamelCase

2. What three features are used to support mobile web personalization?

A) Templates
B) Mobile SDK
C) Mobile Data Campaign
D) Web SDK
E) SiteMap

3. What are the two main functions of the Event API? (select 2)

A) Bulk load external campaign data
B) Process GDPR data or deletion requests
C) Return campaign responses
D) Capture user attributes and actions

4. When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

A) Identity Namespace
B) Identity String
C) Unique
D) Not Unique

5. Which two items can be included in the total engagement score calculation?

A) Visits
B) Actions
C) Identity merge date
D) Time of Day

Solutions: