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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 2
B) 0
C) 3
D) 1

2. Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

A) A custom metric and set aggregation to AUTO
B) An attribute of 'Meeting Code'
C) A custom metric and set aggregation to SUM
D) A separate entity key

3. What Is a disadvantage of using a Vlookup formula?

A) It cannot be used more than once from the same data stream.
B) Could extend processing time of data streams.
C) It allows classifying data only on a basis of mutual entity keys.
D) Can return values only from the same data stream type

4. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 0
B) 3
C) 1
D) 4

5. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A) Ease of maintenance
B) Performance
C) Scalability
D) Ease of setup

Solutions: