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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Questions Answered

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria " prospect has tag new- product " to send an autoresponder email
B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria " prospect score in scoring category greater than 1 " to send an autoresponder email
D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria " prospect score in scoring category greater than 0 " > set the list as the recipient list of an engagement program

Question 2

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
C. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
D. Import all prospect data and create a suppression list.

Question 3

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don ' t match the criteria.
Which automation tool should be used?

A. Segmentation rule
B. Completion action
C. Automation rule
D. Dynamic list

Question 4

LenoxSoft ' s corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Enable tracking opt-in preferences for visitors from specific countries.
B. Remove tracking code from the website and create new sites for each country.
C. Enable tracking opt-in preferences for all website visitors.
D. Create visitor filters for prospects that are known to be located in Europe.

Question 5

LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to " Engaged " for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation rules with attended webinar and remove action
B. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
C. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
D. Automation Rule with blank critera and add action &
E. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Solutions: