Marketing-Cloud-Account-Engagement-Consultant Exam Preparation Material with New Marketing-Cloud-Account-Engagement-Consultant Dumps Questions
Marketing-Cloud-Account-Engagement-Consultant 2023 Training With 261 QA's
NEW QUESTION # 128
What is possible with a trigger in engagement program? [Choose two answers]
- A. Email link click
- B. File open
- C. Specific email link click
- D. Form handler error
Answer: B
NEW QUESTION # 129
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CDAB
- B. CDBA
- C. ABDC
- D. CBDA
Answer: B
NEW QUESTION # 130
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
Answer: C
NEW QUESTION # 131
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Define page actions to replace field values
- B. Define default mail merge values for fields
- C. Use HML conditional logic statements
- D. Use HML merge field modifiers
Answer: A
NEW QUESTION # 132
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
- B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
- C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
- D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 133
Select Assets that allow to Adjust prospects score
- A. Engagement Programs
- B. PI Completion Actions
- C. Segmentation Rules
- D. Tables
- E. Automation Rules
Answer: A,B,E
NEW QUESTION # 134
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. False
- B. True
Answer: A
NEW QUESTION # 135
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition
- A. False
S - B. True
Answer: B
NEW QUESTION # 136
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Export existing custom field mappings to import desired fields into Account A.
- D. Include prospect activity history from Account B in their prospect import if they want to retain it.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 137
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. No limits at all
- B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- D. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
Answer: B
NEW QUESTION # 138
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing completely replaces broad-based marketing.
- B. Account-based marketing is only a good fit for certain industries.
- C. Account-based marketing personalizes experiences for prospects.
- D. Account-based marketing can be implemented in stages.
Answer: C,D
NEW QUESTION # 139
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a form with a Completion Action to send a pricing sheet.
- B. Create a special campaign to track pricing page views.
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
Answer: D
NEW QUESTION # 140
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?
- A. Remove tracking code from the website and create new sites for each country.
- B. Create visitor filters for prospects that are known to be located in Europe.
- C. Enable tracking opt-in preferences for all website visitors.
- D. Enable tracking opt-in preferences for visitors from specific countries.
Answer: B
NEW QUESTION # 141
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
- A. Create a list using a segmentation rule, then use completion actions on a form for the actions
- B. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- C. Create an automation rule with rules to segment the prospects and actions send the emails
- D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
Answer: D
NEW QUESTION # 142
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Custom redirect
- B. Completion action
- C. Page action
- D. Automation rule
Answer: C
NEW QUESTION # 143
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Salesforce Model
- B. Even Attribution Model
- C. First Touch Model
- D. Last Touch Model
Answer: D
NEW QUESTION # 144
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
Answer: C
NEW QUESTION # 145
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Email Templates
- B. User Signatures
- C. Dynamic Content
- D. User Notifications
- E. Social Posts
Answer: A,B,C
NEW QUESTION # 146
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. Include "Not you?" link to allow visitors to reset the form
- B. PI Enable explicit bot protecting using reCAPTCHA
- C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- D. Disable autoresponder emails on this form
Answer: A,B,C
NEW QUESTION # 147
Which actions can be achieved with completion actions? [Choose three answers]
- A. Increment prospect field value
- B. Assign to queue
- C. Notify account owner
- D. Set profile
Answer: A,B,D
NEW QUESTION # 148
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Automation rule
- C. Segmentation rule
- D. Dynamic list
Answer: B
NEW QUESTION # 149
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