[Dec 22, 2021] Latest Salesforce Marketers Marketing-Cloud-Administrator Actual Free Exam Questions
Salesforce Marketers Marketing-Cloud-Administrator Dumps Updated Practice Test and 108 unique questions
Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Language: English
- Number of Questions: 60
- Length of Examination: 105 minutes
- Passing score: 67%
Marketing Cloud Administrator Certification Exam cost is as follow
The price of Marketing Cloud Administrator exam is $200 USD.
NEW QUESTION 22
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Last Purchase Date
- B. Proximity to Store
- C. Ages in Household
- D. Lifetime Purchase Value
- E. Conversion Rate
Answer: A,D,E
NEW QUESTION 23
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Users receive Marketing Cloud password reset emails from help@email nto.com
- B. Cloudpages personalized URLs are served from cloud.email.nto.com
- C. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- D. Upon receiving an email, all tracked links start with click.email.nto.com
Answer: B,D
NEW QUESTION 24
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up is important to establish a positive sender reputation.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- D. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
Answer: A,D
NEW QUESTION 25
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 26
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles areavailable on their Marketing Cloud account.
Answer: C
NEW QUESTION 27
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles override an individual user's granular permission assignments.
- D. Custom roles are available on their Marketing Cloud account.
Answer: C
NEW QUESTION 28
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
- A. Data Extensions
- B. Member Record
- C. Contact ID
- D. Subscriber Key
Answer: D
NEW QUESTION 29
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
- A. Email Conversion Code
- B. Collect Code
- C. Recommendation Code
- D. Conversion/Cart Code
Answer: B,C
NEW QUESTION 30
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
- A. Link
- B. Account
- C. Email
- D. Subscriber
Answer: C
NEW QUESTION 31
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers
- A. Frustration of users upon timeouts
- B. Best practice suggests a 20-minute timeout setting
- C. Change impacts all users
- D. Typical length of time users spend in Marketing Cloud
- E. Security risk of unauthorized users for longer timeout settings
Answer: B,C,E
NEW QUESTION 32
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Copy activities
- B. Deployment Manager
- C. Journey Extracts
- D. Journey Templates
Answer: B
NEW QUESTION 33
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Analytics Builder
- B. Distributed Sending
- C. Email Rachments
- D. Content Syndication
Answer: B
NEW QUESTION 34
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. AMPscript for Marketing Cloud
- B. Parameter Manager
- C. Google Analytics 360
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION 35
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Click Deploy and results are available immediately
- B. Select one of the Predictive Algorithms then click Deploy
- C. Select the channels (Emails, Push, SMS) to report on then click Activate
- D. Click Activate and wait for an email notification
Answer: B
NEW QUESTION 36
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 37
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?!
- A. AMPscript for Marketing Cloud
- B. Google Analytics 360
- C. Web Analytics Connector
- D. Marketing Cloud Connect
Answer: C
NEW QUESTION 38
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. No re-entry
- B. Re-entry at any time
- C. Re-entry by attribute
- D. Re-entry only after exiting
- E. Re-entry by date
Answer: A,B,D
NEW QUESTION 39
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Channel preference of customers.
- B. Products purchased from a competitor.
- C. Number of items per order.
- D. Last purchase date
Answer: A,D
NEW QUESTION 40
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Email Performance Over Time Report
- C. Campaign Email Tracking Report
- D. Account Send Summary Report
Answer: D
NEW QUESTION 41
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION 42
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Configuring Journey Builder
Answer: A,B
NEW QUESTION 43
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
- A. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- B. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- C. Link the Customers data extension to the data model using Email Address
- D. Link the Customers data extension to the data model using Customer ID
Answer: B,D
NEW QUESTION 44
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Administrator
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Channel Manager
Answer: B,C
NEW QUESTION 45
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