[Oct-2021] Salesforce Marketers Marketing-Cloud-Email-Specialist Exam Practice Dumps
2021 Marketing-Cloud-Email-Specialist Premium Files Test pdf - Free Dumps Collection
NEW QUESTION 80
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
- A. Provide and opt-in checkbox on the mobile app registration form
- B. Search Facebook fans' profiles for mail addresses
- C. Promote content on social channels that requests an email address
- D. Send unsolicited requests on Twitter to sign up for email
Answer: A,C
NEW QUESTION 81
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers
- A. Focus on creating and importing content for one primary channel.
- B. Review permissions and roles for users accessing Content Builder.
- C. Create a folder structure prior to importing assets.
- D. Establish a naming convention optimized for search.
- E. Import duplicate copies of content for different messages or groups.
Answer: B,C,D
NEW QUESTION 82
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Decision Split
- B. Random Split
- C. Engagement Split
- D. Filter Activity
Answer: C
NEW QUESTION 83
A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.
- A. Import duplicatecopies of content for different msg or groups
- B. focus on creating an importing content for one primary channel
- C. create a folder structure prior to importing asset
- D. A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.
Answer: B,C,D
NEW QUESTION 84
What is an Automation Studio activity? (Choose 3)
- A. Triggered Send
- B. Transfer File Activity
- C. A/B Test Send Activity
- D. Wait Activity
- E. Send Email
Answer: B,D,E
NEW QUESTION 85
TheIT department at NTO would like to receive the email notification once an automation has completed, how the automation should should be configured.
- A. Select and configure the automation studio completion report from the reports catalogue within the reports application
============================Till to here completed - B. Select the IT users from the notification setting panel on the overview page in automation studio
- C. Add an email activity to the end of automation workflow and configure it to send to the subscribers list of it staff
- D. Navigate to the automations activity tab and enter a common delimited list of IT staff in the run completion field
Answer: B
NEW QUESTION 86
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Test Send
- B. Guided Send
- C. Send Email
- D. Send Preview
Answer: C
NEW QUESTION 87
A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Automation Studio
- B. Data Extract Activity
- C. Journey Builder
- D. Filter Activity
Answer: A
NEW QUESTION 88
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Custom Profile Center
- B. Reply Mail Profile
- C. Sender Profile
- D. Delivery Profile
Answer: C,D
NEW QUESTION 89
orthern trail outfitters (NTO) is currently sending out a single welcome email when a subscriber join its myNTO rewards program. NTo wants to test whether one,two,three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. journey builder using a decision split with three branches.
- B. journey builder using random split with three branches.
- C. series of a/b test determine the number of emails.
- D. automation studio with three sep
Answer: B
NEW QUESTION 90
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Subscriber Key
- B. Primary Key
- C. Subscriber Last name
- D. Email address
Answer: B
NEW QUESTION 91
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?
- A. Content focused on winter sports items for holiday shopping
- B. Personalized imagery influenced by subscriber preferences
- C. Full-width lifestyle imagery featuring attractive people
- D. Images of products that the customer has previously purchased
Answer: B
Explanation:
Explanation
NEW QUESTION 92
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List?
(Choose 3)
- A. They can choose to be unsubscribed from all lists in the Subscription Center
- B. They can resubscribe from the Subscription Center
- C. They will be removed from the data extension
- D. They will be unsubscribed from all available lists
- E. They will be unsubscribed from the List used for the send
Answer: A,B,E
NEW QUESTION 93
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Data Extract
- B. Import File
- C. SQL Query
- D. Filter
Answer: A
NEW QUESTION 94
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line?
Choose 2 answers
- A. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
- B. Split the audience equally and wait at least seven days to select a winner.
- C. Split the audience equally and automatically choose the winning path based on Open Rate.
- D. Split the audience equally and configure a holdback population for a control.
Answer: A,C
NEW QUESTION 95
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.
The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?
- A. Triggered Send
- B. Send Email Activity
- C. Send Throttling
- D. Send Flow
Answer: C
NEW QUESTION 96
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Specialized content
- B. Audience Segmentation
- C. Dynamic content
- D. Predictive content
- E. Personalization string
Answer: C,D,E
NEW QUESTION 97
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers
- A. Specialized content
- B. In Personalization strings
- C. Dynamic content
- D. In Einstein content
- E. Audience segmentation
Answer: B,C,D
NEW QUESTION 98
Which one in NOT an offline tactic for capture email addresses?
- A. Acquiring email for loyalty programs in store
- B. Request email during checkout
- C. Acquisition associated with a receipt or ticket delivery
- D. Surveys at the counter
- E. Inbound Sales calls
Answer: D
NEW QUESTION 99
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
- A. Group Refresh
- B. Email Send Report
- C. Engagement Split
- D. SQL Query Activity
Answer: C
NEW QUESTION 100
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Blocked Bounce
- B. Soft Bounce
- C. Hard Bounce
- D. Undeliverable
Answer: C
NEW QUESTION 101
A marketer wants personalization space to create individualized content for an upcoming send, which three items should the marketer use while using personalization space
- A. Personalization tools are enclosed by double percent symbols
- B. using subscriber's data the attributes or filling should have the default value
- C. personalization storage are case sensitive,
- D. personalization tools are limited to profile attributes
- E. Personalization space can appear in the subject line or in the body of the email
Answer: A,B,E
NEW QUESTION 102
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Journey Builder
- B. Predictive Email
- C. Automation Studio
- D. Scheduled Email Sends
Answer: A
NEW QUESTION 103
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?
- A. Summary tab
- B. Overview tab within Tracking
- C. Job Links tab within Tracking
- D. Send Performance tab
Answer: B
NEW QUESTION 104
Which of the following segmentation tools can be used for both lists and data extensions?
- A. Data Filters
- B. Measures
- C. Query Activities
- D. Groups
Answer: A
NEW QUESTION 105
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