Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Updated: Sep 22, 2026
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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Format: | Multiple choice |
| Certificate Validity Period: | Typically 3 years |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Real Exam Qty: | 60 |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Available Languages: | English |
| Passing Score: | Not publicly disclosed |
| Exam Duration: | 105 minutes |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
Oracle 1Z1-1031 Exam Questions Answered
The 1Z1-1031 exam leads to the Oracle Marketing Cloud certification from Oracle. It is positioned at the Specialist level. The exam validates the knowledge and skills expected of candidates preparing for Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials.
Related certifications include:
- Oracle CX Marketing Data Management Platform 2020 Implementation Essentials
The 1Z1-1031 exam includes 60 questions and allows 105 minutes. Before test day, divide the available time by the number of questions in a timed practice set to establish a steady per-question pace. If a difficult item starts consuming too much time, mark it for review and move forward instead of losing momentum. A full timed practice session can help you decide when to move on, when to return, and how much buffer to reserve for a final check.
The passing score for 1Z1-1031 is Not publicly disclosed, and the official exam fee is USD exam fee varies by region (Oracle standard pricing applies). Because a retake requires paying the exam fee again, use timed practice results as a readiness check before scheduling your next attempt. If your performance remains inconsistent, continue reviewing weak domains and repeat a timed session before booking the exam.
No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP
Eligibility rules can change, so confirm the current requirements on the official exam page before registering.
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The current 1Z1-1031 outline is organized into 5 top-level domains. The first listed areas include:
- Data Onboarding and Integration
- Implementation and Configuration
- Activation and Reporting
Review the Exam Topics section above for the complete outline and any nested subtopics.
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Use of Categories
- B. Strategy
- C. Update Frequency
- D. Benefit
- E. Classification Rules
- F. Current State
Correct Answer: B,C,D,F 🗳️
How often must you review and assess a client's taxonomy for maintenance?
- A. Yearly
- B. Quarterly
- C. Weekly
- D. Daily
Correct Answer: C 🗳️
What is a BlueKai Mobile Statistical ID?
- A. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- B. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- C. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device. - D. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- E. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
Correct Answer: E 🗳️
What is the definition of a regex pixel?
- A. It is a pixel used for ID swapping.
- B. It is a javascript tag used for sending user level category information back to the browser.
- C. It is a pixel for transmitting audience data out in real time at the time of page load.
- D. It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
- E. It is used for DCO campaigns.
Correct Answer: D 🗳️
What is the CPS pricing model?
- A. This model allows clients to purchase data on a cost per category agreement.
- B. This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
- C. This model allows clients to purchase data based on the overall win rate of the campaign.
- D. This model allows clients to purchase data each time the campaign wins a unique customer attribute.
- E. This model allows clients to purchase data on a cost per 1,000 impressions basis.
Correct Answer: E 🗳️
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