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Oracle 1Z1-340 Exam Overview:

Certification Vendor:Oracle
Exam Name:Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials
Exam Number:1Z0-340
Exam Format:Multiple Choice
Available Languages:English
Related Certifications:Oracle Eloqua Marketing Cloud Service 2019 Certified Implementation Specialist
Sample Questions: DOWNLOAD DEMO
Exam Way:Pearson VUE testing center or Oracle online proctored exam (availability may vary by region).
Pre Condition:Oracle recommends hands-on implementation experience and relevant Eloqua training; no mandatory prerequisite exam publicly specified.
Official Syllabus URL:https://education.oracle.com/oracle-certification-path/pFamily_636

Oracle 1Z1-340 Exam Syllabus Topics:

SectionObjectives
Forms and Landing Pages- Digital Asset Configuration
  • 1. Progressive Profiling
  • 2. Forms
  • 3. Landing Pages
Eloqua Platform Fundamentals- Platform Architecture
  • 1. Database Structure
  • 2. Data Model
  • 3. User Management
Data Management- Contact and Data Management
  • 1. Data Imports
  • 2. Contact Fields
  • 3. Custom Objects
  • 4. Segmentation
Initial Platform Configuration- Core Configuration
  • 1. Administrative Features
  • 2. Branding and Deliverability
  • 3. Security Settings
Additional Eloqua Services- Advanced Features
  • 1. AppCloud Integrations
  • 2. Web Tracking
  • 3. Insight Reporting
Email Configuration- Email Management
  • 1. Deliverability Configuration
  • 2. Subscription Management
  • 3. Email Groups
Implementation Project Planning and Deliverables- Implementation Timeline and Milestones
  • 1. Project Deliverables
  • 2. Implementation Methodology
Marketing Automation- Automation Features
  • 1. Lead Scoring
  • 2. Campaign Canvas
  • 3. Automation Rules
  • 4. Program Builder
CRM Integration- Integration Configuration
  • 1. Custom Object Mapping
  • 2. Data Synchronization
  • 3. CRM Integration Setup

FAQs for Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials Candidates

The 1Z1-340 exam leads to the Oracle Marketing Cloud certification from Oracle. It is positioned at the Implementation Specialist level. The exam validates the knowledge and skills expected of candidates preparing for Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials.

Related certifications include:

  • Oracle Eloqua Marketing Cloud Service 2019 Certified Implementation Specialist

Oracle recommends hands-on implementation experience and relevant Eloqua training; no mandatory prerequisite exam publicly specified.

Eligibility rules can change, so confirm the current requirements on the official exam page before registering.

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The current 1Z1-340 outline is organized into 9 top-level domains. The first listed areas include:

  • Eloqua Platform Fundamentals
  • Data Management
  • Implementation Project Planning and Deliverables

Review the Exam Topics section above for the complete outline and any nested subtopics.

Oracle Eloqua Marketing Cloud Service 2019 Implementation Essentials Sample Questions:

Your client wants to send a notification email to the assigned sales representative of the contact submitting the form. Contacts have one of 2,000 possible sales representatives' names assigned to them within the Salesperson contact field.
How do you configure this?

  • A. Send form submitter to a custom object that has a data services step to direct the newly created record to a Program Canvas to send emails.
  • B. There is no functionality that currently exists in Eloqua to configure this solution, and your client would require custom coding.
  • C. Create a picklist of sales representatives' email addresses and the corresponding Sales Rep contact field, and use the "Send Notification Email" processing step.
  • D. Send form submitter to a Campaign Canvas and send an email using a signature rule, where Salesperson is the key identifier.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

After a Data Import has been created and saved, which two import settings can be modified? (Choose two.)

  • A. Import Purpose
  • B. Priority Source
  • C. Schedule
  • D. Import Name
Reveal Solution  Discussion  0

Correct Answer: B,C  🗳️

If a contact's profile information stays the same and they are NOT active, which Lead Score change could occur?

  • A. A2 to C1
  • B. B1 to C3
  • C. C3 to C4
  • D. A4 to D4
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas?

  • A. Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
  • B. Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
  • C. Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
  • D. Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Which is a component of a standard CRM integration?

  • A. the automatic sync of Eloqua Lead Score changes in CRM
  • B. the creation of new accounts in CRM
  • C. the automatic creation of a sales user in Eloqua
  • D. the creation of new contacts in Eloqua
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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